Here’s a dry idea…

Here’s a dry idea…

Let’s make adulthood

stink
a little
less

Like once-a-year periods, and once-a-month birthdays. Male birth control. That tastes like beer.

A four-day work week? How about a four-day work month? Or built-in lie detectors on every phone.

That sounds like the less-sweaty world we’d like to live in. Until then, there’s Dry Idea. We can’t change the world, but we can keep you dry and confident so that you can create your own change. A deodorant that works hard when life works against us…